Custom websites + AI workflows

Look the part. Make the next step easy.

A website that looks like your business, with a clear way to enquire. See how the next step could work, from the first click to a draft for human review.

AI and systems · Websites and media

Websites $2,490. AI integrations quoted separately. Optional care from $149/month. If I rang you first, nothing is paid or starts until ten business days after you sign.

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I reply by email, and I only ring if you give me a number.

THE SSJC STUDIO

Use the numbered buttons on the desk.Tap a button below.

Explore the SSJC studio desk

A code-built illustration. The three miniature businesses are samples.

Render of three sample premises at night: a house with a call sheet lit on the screen in its office window, a van with its side panel lit as a sample site, a workshop with an answer lit on its wall screen.
Illustration of three sample businesses at night: an aircon business's ute with its tool canopy open beside its brick workshop, an electrician's white van with a ladder on the roof, and a plumber's brick workshop with pipes racked outside, its door and office window lit. Small sample screens are drawn on the ute canopy, the van's side and the workshop window.

An illustration of three sample businesses, not real clients and not a result. The lit screens are illustrations.

Websites

Website & Enquiry Build

Five enquiry-first pages, a tap-to-call link and an enquiry form, in your own hosting account. $2,490; optional care is separate.

Explore websites
Lead-to-Job Systems

Lead-to-Job Systems

A process for enquiries, quotes and follow-up, set up in your own tools. A person reads each sales message and presses send.

Explore the system
Care Plans

Care Plans

Optional support after the build. Bronze covers website checks and fixes; system reviews are scoped separately.

Explore care plans

Your website files and accounts stay yours. AI integrations are scoped and priced separately.

Lead-to-Job Systems: Free Lead System Check first, then a Lead-to-Job Map. Build from $4,900, fixed, in writing. Website & Enquiry Build: $2,490, plus $149 a month for the Bronze care plan if you want it (optional, month to month, stop with 30 days' notice). Care Plans: Bronze $149 a month, optional, month to month: a review of your site and its enquiry form, plus fixes. Silver and Gold: the monthly Lead-to-Job review and coaching, price in writing; see How it works.

Your path, one step at a time

You will always know what comes next.

A clear next step, before you commit to a build.

  1. 1 / 3

    Ask

    Tell me what your website or workflow needs to do. The consult is free.

  2. 2 / 3

    Agree the scope

    You get a written scope and price: what is included, what is separate, and how we will check it works.

  3. 3 / 3

    Build and hand over

    The agreed work is built, checked with you and handed over in your own accounts. Ongoing care is optional.

Explore the website build, AI and workflow integrations, or the separate Lead-to-Job process.

Nothing starts until the scope and price are agreed.

Free consultation

What would you like a hand with?

Pick the closest. Leave a short request and Craig replies by email with the next step. If the work is a fit, you get a written scope and price before deciding.

Looking at your full enquiry-to-job process? The optional six-question self-check and Free Lead System Check are a separate path.

Optional · Lead-to-Job self-check

Six taps. Nothing sent.

Where could an enquiry go quiet in your business? Tap what really happens and you get your own answers back, part by part. No score, no email, nothing saved: close the tab and it is gone.

Switch your phone to flight mode, then keep tapping. It works the same, because the check never calls out.

Tap an answer and the next question appears. With a keyboard, Tab to a question and use the arrow keys.

1 of 6What do you do?
Trade
2 of 6A new enquiry lands while you are on a job. What happens to it?

A switchboard enquiry first thing. You are up a ladder.A split system enquiry on a hot afternoon. The crew is on a roof.A hot water enquiry. You are under a house.A deck enquiry. You are on site.A retaining wall enquiry. You are mid-job.A new enquiry. You are on the tools.

Speed
3 of 6Before you quote, what do you ask?
Qualify
4 of 6How does a quote get to the customer?
Quote walkthrough
5 of 6A quote goes quiet. Who chases it, and when?
Follow-up rhythm
6 of 6Where are last year's quotes now?
Old quotes

Here is what you told me.

Five places a switchboard enquiry can slip between the first ring and the job, in your words. There is no score. Only your answers.Five places a split system enquiry can slip between the first ring and the job, in your words. There is no score. Only your answers.Five places a hot water enquiry can slip between the first ring and the job, in your words. There is no score. Only your answers.Five places a deck enquiry can slip between the first ring and the job, in your words. There is no score. Only your answers.Five places a retaining wall enquiry can slip between the first ring and the job, in your words. There is no score. Only your answers.Five places a new enquiry can slip between the first ring and the job, in your words. There is no score. Only your answers.

Your answers are above. Take them to the form below.

  1. Speed

    You said: “Someone rings it back within the hour”“It gets a reply that day, when someone is free”“It waits till I am back in the office or the ute”“Some never get a reply”

    Every new enquiry has a named person to go to, and an alert in your own tools where they allow it. If your tools can send one, an instant reply to each new enquiry, in your words, if you switch it on.

  2. Qualify

    You said: “The job, the timing, the budget range and who decides”“What the job is, then I price it”“We quote everything that comes in”“Depends who answers the phone”

    Four questions, on your enquiry form and on the first call: the job, the timing, the budget range and who decides. Written for your trade, and yours to keep.

  3. Quote walkthrough

    You said: “Walked through on a call or on site”“Emailed, with a note from me”“Emailed, the number at the bottom”“Texted, just the price”

    A script for walking the quote through on a call or on site, built on those answers, and a one-page quote cover. The talk is about fit and what is included, not the lowest number.

  4. Follow-up rhythm

    You said: “Set touchpoints on every open quote”“The office does, when it is not flat out”“I chase the ones I remember”“If they want it, they will ring”

    Every open quote gets set touchpoints, drafted from templates you approve. A person in your office reads each one and presses send.

  5. Old quotes

    You said: “In the software, and someone works through them”“In the software, and nobody looks”“In my phone and a notebook”“Gone, honestly”

    Worked once, properly: ranked from your own records with the reason beside each name. The list sets aside anyone your export marks as opted out, and anyone without a yes in a consent column if your export has one.

    If your quotes live in your phone and a notebook, say so in the form. The questions are the same.

The last ring, the job, stays dark. That part is the customer's yes, and nothing here promises one.

No AI ran here. Your taps only chose which of these lines appear. Every word was already on this page, and nothing was added up.

Want a one-page Lead-to-Job Map and a written price? That is the Free Lead System Check. Put your answers in the form below and I take it from there.

Put my answers in the form

Nothing you tapped has left this page. It only goes if you press Send to Craig on the form.

You can stop after any of them.

The first step

Get a free Lead System Check.

Free Lead System Check first. I ask how enquiries reach you now, who answers them, how you qualify, how you quote, how you follow up and what happens to old quotes. No file needed. You get a one-page Lead-to-Job Map of where leads leak, and a written price from your answers.

See a sample Lead-to-Job Map

If the fit is wrong, the map says so and that is the end of it. If you go ahead, the five parts are set up in the tools you already use, under terms you can read now.

If your quotes live in your phone and a notebook, say so in the form. The questions are the same.

Rather email? Write to me directly:

Email me
What this page records (nothing leaves until you press send)

Field names only, never what you type. Nothing leaves this page until you press send, and you can watch that stay true in your browser's own network tab.

Tell me how enquiries reach you and how you qualify, quote and follow up now. No file is needed, and you get a one-page Lead-to-Job Map and a written price from your answers.

Before you send

The second box is never a condition of sending. Leave it blank and the reply is the same.

This goes to Craig Cullen, trading as SSJC Media Group (ABN 19 720 818 025), Gold Coast. Netlify, the site’s host, stores a copy and runs a spam check (Akismet), Claude (made by Anthropic) helps me summarise your answers, and once we are talking it may go into my CRM (HubSpot). Your details may be stored on servers outside Australia (see the privacy page). I use it to reply about this request and for nothing else unless you tick the second box. To see it or have it deleted, email me. Privacy policy.

Need a website or a workflow? Choose your free consultation.

ABN 19 720 818 025 · Gold Coast · About · Sources · Privacy · A person on your team reads every sales message before it is sent.

Using ChatGPT for the business already? Keep it. Never touched it? You don’t need to.

ChatGPT can draft a message. The Lead-to-Job System is the rest, and the rest is what you pay for: me, eight years in lead-based sales, setting it up in your own tools with you; playbooks written for your trade; one training session for whoever answers the phone and sends quotes; and, if you choose it, a monthly review of your own numbers, priced separately in writing. A person on your team reads every sales message and presses send. The only message that sends by itself is an instant reply to each new enquiry, in your words, if your tools can send one and you switch it on. Every message names your business and ends with a way to opt out, and anyone marked opted out in your records, or on your do-not-contact list, is left off. You hold every login and keep the lot.

This is not for you if

The founder

Meet the founder.

SSJC Media Group was started by Craig Cullen, after eight years in lead-based sales and five years with AI. You deal with him directly, from the first question to the handover.

Meet the founder

Email me Save my contact card (.vcf) Gold Coast, Queensland
SSJC / STUDIO

A closer look

Welcome to SSJC Media Group.

Enquiry-first websites and practical AI workflows for Australian small businesses and sole traders. The work is in what sits behind the page.

See what is possible.

Three fictional concept demos and a separate website project. Websites are $2,490. A 3D film, a suburb lookup or a photo upload like the ones shown is not part of that price; AI workflows and extra features are quoted separately in writing.

Brimful Pools Same Street Gresco Group

An old plumbing site turns into one that asks what the job is, on the first screen. Tundish Plumbing is a made-up business, and the old site and the new site were both built for this demo.

A pool builder’s page: the backyard check sits on the first screen, and the pool goes in stage by stage. Open the Brimful demo page

A knockdown-rebuild builder’s page: the site check sits on the first screen, then the rebuild goes up stage by stage. Open the Same Street demo page

Gresco Group: a website project by SSJC Media Group. This film presents the website design; it does not claim sales or enquiry results.

It opens on this site. Try the form: nothing you type is sent or saved.

Tundish Plumbing, Brimful Pools and Same Street are made-up businesses, separate from the Gresco Group project film. The people and enquiries in them are invented too, and so are the phone numbers, so please don’t ring them.

Behind this site

  • No trackers and no third-party requests. Every build is checked for them, and the page’s own security policy blocks them in the browser.build/guard.mjs, build/check.mjs, site/_headers

  • Readable by search and answer engines: a plain-text summary, structured data, a sitemap and a robots file that lets the named search and answer bots in. Readiness, not a promise of where you appear.site/llms.txt, site/sitemap.xml, site/robots.txt, the JSON-LD in index.html

  • Plain HTML, CSS and scripts with no framework and no page-builder subscription. Your website files and accounts stay yours.netlify.toml, site/websites.html (handover terms)

  • Checked before it ships: a written build standard and a deploy ritual that refuses to publish when a check goes red, and feeds itself planted defects to prove the checks still bite.BUILD-STANDARD.md, build/ship.mjs, build/check.selftest.mjs

  • Phone first: checked at phone sizes before desktop.build/rigs/home-phone.mjs

  • The demos’ enquiry forms ask what the job is first, in the trade’s own words.site/js/home/showcase.js, site/video/demos/tundish.mp4

Tell Craig what you have in mind.

I read your request and reply by email with the next step. No purchase or booking is made here.

Your selection goes with this request. You can change it here; no need to start again.

Before you send

The second box is never a condition of sending. Leave it blank and the reply is the same.

This goes to Craig Cullen, trading as SSJC Media Group (ABN 19 720 818 025), Gold Coast. Netlify, the site’s host, stores a copy and runs a spam check (Akismet), and once we are talking it may go into my CRM (HubSpot). Your details may be stored on servers outside Australia (see the privacy page). I use it to reply about this request and for nothing else unless you tick the second box. To see it or have it deleted, email me. Privacy policy.
Request a free consult

I reply by email, and I only ring if you give me a number.